A 15-day youth-led digital media campaign entitled “Women Are Partners in Decision-Making” was implemented to promote women’s participation in leadership and decision-making and to challenge gender stereotypes. The campaign disseminated awareness and advocacy content through social media, the Local Cultural Network platform, the project website and the digital channels of project partners and local CSOs.

The campaign used different forms of digital content, including key messages, visual materials, short videos, interviews and interactive communications. It contributed to raising awareness of gender equality, women’s rights, social inclusion and the importance of women’s participation in public life. Overall, the campaign reached 8,541 people.